North Coast Connections

In these days of "metrosexual" males and gender bending, what could be more macho than going to a barbershop for a shave and a haircut? Not the kind of shave and haircut you normally get, but the full Monty from days gone by ... a hot steaming towel, straight razor, hot foam, haircut and scalp massage. In this digital age, it is refreshing to experience something so analog. But what makes City Barbershop so special? They have kicked it up by blending in technology. Their website is very cool, with descriptions of dozens of haircuts, barbershop history, online appointment schedule and even a webcam to watch customers undergoing treatment. Not enough? They also add a wireless Internet connection so you can surf the 'net and check your email.

The proprietor, Bill, is happy in his barbershop venture, but he didn't always ply this trade. Bill was a graphic designer for 20 years working in web design and the world of high tech in Santa Barbara. When he decided to change careers, he obviously didn't drop his appreciation for technology. Even though most people don't connect barbershops with tech, when you see the two blended together it's like an exciting new cocktail.

City Barbershop received the "Times-Standard Reader's Choice Best of" award for 2004 and 2005, and it's no surprise. When customers find Bill, they tend to come back. He also caters to boys and young men, so he's likely to have generations of customers lining up to get in.

Don't get me wrong ... I'm a huge supporter of gender equality. It's just that sometimes we all need a little refuge, and for men that means doing something that's uniquely male. If you've got a Y chromosome, I heartily recommend City Barbershop. Look up the website for the phone and address at www.citybarber.com.

Chris Crawford
www.justiceserved.com